Steve Elfering

CEO

1,4GROUP

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Steve transitioned to the role of CEO in July of 2021 after joining 1,4GROUP in May of 2020 as Operations Manager. He was raised on a row crop farm in central Minnesota and attended South Dakota State University, majoring in Agronomy while on a football scholarship.  Steve joined Green Giant out of college as a Field Rep handling Peas and Sweet Corn in Ripon, Wisconsin. A short 3 years later, he moved into Green Giant Fresh, which was the beginning of his career in potatoes.  When Potandon Produce purchased the Green Giant label from Green Giant Fresh in 1995, Steve continued on with them and spent 25 years traveling but mostly residing in Idaho Falls, Idaho.  He filled many roles there including Packaging Management, Food Safety, Grower/Owner Relations, Procurement in both the onion and potato business, as well as Sr. Management.  Steve thrives on designing and launching business solutions to improve efficiencies, engaging teams, empower people and increasing revenues.  He continues to excel in building strong relationships with strategic partners as well.
 

Steve is currently serving on the Potatoes USA promotion board.  There he is serving on the Executive Committee and is the Chair of the Communications Committee.